The Washington Post published an interview last week with Tim Cook to mark his fifth year as Apple’s CEO, and probably for Apple PR to start ramping up press for their September event. It’s a really great, and candid, read.
There is so much to admire about Tim, you should read the whole thing if you’re interested, but I’ve pulled some of my favorite quotes.
"We used the same philosophy we do with our products, which is you unveil them when you’ve finished. But we stepped back and re-evaluated that and said, ‘You know, if we wait until you do that, we’re not helping anyone else get there, too.’"
It struck me that the first words out of his mouth on this topic were about people, and Apple’s effect on the world. Not some bullshit business jargon.
"There’s nothing like sitting in the chair, so to speak. I was reminded that customers have a really deep love for the company. I started just getting an avalanche of customer mail. I don’t mean complaints … Things much deeper than that. Moved by how they were treated in a store. Lots of people have written me about FaceTime and how they could be near their mother’s or father’s bedside before they died only because of it."
(The fifth anniversary of Steve’s passing is this October.)
"To me, Steve’s not replaceable. By anyone. [Voice softens] He was an original of a species."
"I was getting notes from kids who knew I was gay, or assumed I was, because of something they had read on the Web. And they were kids who were distraught. Some had been pushed out by their families. They thought they couldn’t achieve anything. They couldn’t do anything. They were seeing the national discourse around it and feeling isolated and depressed. And I just thought — I’ve got to do something"
"And it doesn’t bother me. Because honestly, they were saying that about Apple in 2001. They were saying it in 2005. They were saying it in 2007 — ‘this stupid iPhone, whoever dreamed up this thing?’"
"Apple is the only company that can take hardware, software and services and integrate those into an experience that’s an ‘aha’ for the customer. You can take that and apply to markets that we’re not in today."
"Customers should have an expectation that they shouldn’t need a PhD in computer science to protect themselves. So I think they depend on us to do some things on their behalf … And, in this case, it was unbelievably uncomfortable and not something that we wished for, wanted — we didn’t even think it was right. Honestly? I was shocked that they would even ask for this. That was the thing that was so disappointing that I think everybody lost in the whole thing. There are 200-plus other countries in the world. Zero of them had ever asked this."
2016 | Bluetooth Headphones Sales Surpass Wired | Apple Event Follow-up | PSA: Force Quitting Apps Hurts Battery Life | Is Trump Losing on Purpose? | Uber Launching Self Driving Car Fleet This Month | Subscribe to My Newsletter | Tim Cook Interview | Apple Stores Offering Exclusive Jaybird Freedom Earbuds | Apple's Fall 2016 Event
2011 | Steve | New York Times Offering In-App Subscriptions, Finally | Get Ready for OS X Lion | New Habits | Rationalizing Microsoft and Skype | So, the New York Times Called | On MobileMe | A Tale of Two Charts | Indie iOS Devs Under Legal Fire For Offering In-App Purchases | The Amazon Tablet | Blogger
2004 | Culture Shock | List of Things That Distract from Studying | Please Make Me Think... Revisited | Podcast II | Podcasting... Some Notes | Chronicles of a Mac User in a PC Major: Chapter Two | Re: Please Make Me Think! Potential Dangers in Usability Culture | Why, Word? Why? | Chronicles of a Mac User in a PC Major: Chapter One | A Manifesto, of Sorts | Let's Get It Started in Here | Designing with Web Standards | A New Direction | The Dashboard — and Other WWDC Goodies | Another Rant — Different Category | We Are a Zero Tolerance Community | Eye of the Tiger | Finishing Touches, and Microsoft: Do Not Pass Go! Do Not Collect $200! | Yay iPod! But What about the Mac? | w3c, Staticy Mini, Emacs | This Week in Review