Switch §

This is it. I call Apple’s action today (releasing Boot Camp, allowing Windows XP to boot and run natively on an Intel Mac) the nuclear option. No other tactic, on Apple’s part, could cause more people to switch. This is the final straw.

For geeks, it means running that one proprietary piece of software, or those several games, that prevented your switch before — on a Mac. It means there is no reason to waste money owning a PC, when you can use one single computer to do everything you need to do, gracefully.

For consumers, it means only one thing: the knowledge that Windows runs on Macs makes it feel less foreign, less obscure, less obtrusive. Consumers may never sit down and install Windows on their mac, but knowing that they could will be a comfort. And a cause to switch.

Even those that do take the time to install Windows… Apple’s marketing is kicking in… I’m just going to quote Apple themselves, the reason I love this company:

“Macs use an ultra-modern industry standard technology called EFI to handle booting. Sadly, Windows XP, and even the upcoming Vista, are stuck in the 1980s with old-fashioned BIOS. But with Boot Camp, the Mac can operate smoothly in both centuries.”

and…

“Windows running on a Mac is like Windows running on a PC. That means it’ll be subject to the same attacks that plague the Windows world. So be sure to keep it updated with the latest Microsoft Windows security fixes.” That last one is the kicker… if Apple can market that one half of their computer is way more secure, and not prone to spy/adware, then the other half, the Windows half, will see the light of day less and less.

Update 1: Greg Storey reports on a switch in progress

Update 2: And The Unofficial Apple Weblog wants us to keep our head about it all, remembering the DOS Compatibility Card from the days of yore…

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